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EAL partners with brands to provide customized resources that optimize growth.
We simplify retail. EAL's unique portfolio of services includes an extensive national accounts and field sales team, in-store execution, training, customer care, data analytics, location intelligence, and digital commerce.

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TOUCHPOINT360

In-store Execution

TouchPoint360 specializes in store execution. Services include merchandising, shopper marketing and installation. A partner you can trust where it matters the most - the touchpoint.

EAL

Sales & Marketing

EAL is a professional organization that leads the hardware and home improvement industries in sales, marketing, location intelligence consulting and in-store execution.

COINSIDE

Location Intelligence

Our Location Intelligence platform connects data using spatial analysis. Compelling map visuals reveal patterns and relationships in data, identifying trends and aiding in forecasting to optimize growth.

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ABOUT US

Founded in 1960, E.A. Langenfeld & Associates built its reputation serving the retail hardware channel. Since then, EAL has expanded into many other channels to provide sales, marketing, in-store execution and location intelligence services. Data drives EAL's comprehensive sales and marketing support that includes corporate, national, store level, and international sales teams. As a leading professional sales and marketing organization, EAL continues to invest in emerging technologies to help clients and partners win.